Power in Color

by C-Lab

The classic photography of 1950s and 1960s modern architecture showcased steel and glass buildings in black and white. Ezra Stoller, the man who shot many of those crisp pictures (Seagram, United Nations, Lever House), later produced the image of institutions and corporations in color. Instead of continuing to portray modern power through a controlled understated range of gray tones, he turned up the dials to saturate the highly managed sphere of corporate identity with off-the-chart reds, greens, and blues. Corporate kodachrome. In many of his best photos, it’s as if the pop art on the walls function as an identity palette and color management bar for the photo finish processing.






















Architecture of Power, Part 2